Thrive Pet Healthcare & Scratch Ink Multi-year contract to bring cloud-based point-of-sale to over 350 veterinary practices

Thrive Pet Healthcare includes a network of more than 350 acute, primary and specialty veterinary care providers across the country. Thrive felt like a long-term partnership with Scratch was a natural fit. This formal contract comes after 2 successful years of Scratch as Thrive’s primary customer financing option, where participating practices have used Scratch to help thousands of pets receive the care they need.

Through this partnership, Thrive aims to continue to ensure its practices are equipped with convenient technology designed for the needs of modern veterinary clinics.

“We believe in the power of technology to continue to evolve the veterinary industry for the better,” said Joseph McElmurry, vice president of supply chain at Thrive Pet Healthcare. “Scratch’s industry-leading payment technology and incredibly collaborative team helps our veterinary teams spend more time doing what they love. We’re thrilled with what we’ve already accomplished together and are even more excited about what our teams will continue to achieve.”

Some partnership details include:

  • Across the Thrive Pet Healthcare network, Scratch will provide digital payment tools, payment terminals and SMS payment functionality to help practices save time and money.
  • Scratch will provide integrated offerings through Thrive’s practice management systems, such as Vetspire.
  • Scratch Plans will also be offered as a financing option at most locations, offering pet owners a variety of payment plans starting at 0% APR.

Asked about the partnership, CEO and co-founder of Scratch, John Keatleyhad this to say, “In terms of customer experience, there is great synergy between Scratch’s omnichannel payment technology and customer finance solution, so we’re excited to see how this integration deepens our partnership with Thrive Pet Healthcare and their network of veterinary practices.

To learn more about Thrive Pet Healthcare, you can visit To see if Scratch is right for your practice, you can visit Signing up for the Scratch offer is free and only takes two minutes.

Thrive Pet Healthcare is a leading veterinary services network that uniquely offers a continuum of care for pet families and services for veterinary hospitals. With an industry-unique membership program and more than 350 acute, primary and specialty care providers, Thrive Pet Healthcare offers personalized, accessible care for every stage of a pet’s life and health. The veterinarian-founded organization provides premier benefits to practice personnel while elevating private veterinary hospitals with innovative services and technology solutions. By focusing on the needs and aspirations of veterinary care providers, Thrive Pet Healthcare supports industry wellness and raises the national bar for veterinary excellence. To learn more about Thrive Pet Healthcare, please visit

Scratch is a fintech company that connects patients and medical practices in the care now, pay later economy. Medical practices of all sizes, from independent practices to large enterprises, use Scratch’s platform to operationalize payments and better connect with patients. Scratch aims to provide access to medical care for humans and pets, so that everyone can live a healthy and happy life.