Samsung Introduces BESPOKE Cube Air Purifiers – Samsung Newsroom UK

Samsung Electronics Australia expands its award-winning range of air purifiers with two new models featuring HEPA filtration and Wi-Fi

Samsung Electronics Australia introduced two new air purifiers, the BESPOKE Cube AX53 and CUSTOM Cube AX70, which are available now at select Harvey Norman stores and the Samsung online store.

Cube BESPOKE air purifiers have been designed with ease of use and home aesthetics in mind. Offering a HEPA filtration system that removes up to 99.97% of 0.3㎛ ultrafine dust[1]is virtually silent and offers consumers the ability to monitor and control air quality at home or remotely with WiFi control and the SmartThings mobile app[2]. With neutral and sleek colors, consumers don’t need to compromise on style to ensure the whole family is breathing cleaner air.

BESPOKE Cube air purifiers offer a unique design with a herringbone pattern and color palette to fit almost seamlessly and stylishly into any home. The contemporary front panel design and neutral champagne and white colors have been chosen to blend effortlessly into any interior style. The BESPOKE Cube AX53 has a compact design to take up less space while providing 53㎡ of coverage, while the BESPOKE Cube AX70 provides 70㎡ of coverage and features hidden wheels that make it easily transportable between spaces in the home . Key innovations include WindFree™ mode which helps purify an interior space with less noise[3] and almost no direct draw.

In addition to its aesthetic credentials, the BESPOKE Cube is a virtually silent air purification system that removes up to 99.97% of ultrafine particles to help provide clean air in homes.[4]helping people manage seasonal allergies. The Cube features a powerful HEPA filtration system, with a dual pre-filter to help capture fine and coarse dust particles and even soft pet hair. An activated carbon-based pet deodorizing filter also helps reduce unpleasant odors.

Jeremy Senior, Vice President Consumer Electronics, Samsung Electronics Australia, said: “As more Australians realize the importance of clean air, they no longer need choose between function and design when buying their new Samsung BESPOKE air purifier.

“We are delighted to expand our range of air purifiers in Australia with these two new models, which also expand the range of BESPOKE home appliances.[5] we have in this country.

“BESPOKE represents more than a range of beautifully designed products that meet both aesthetic and functional needs. At Samsung, we strive to understand our customers, their passions and values ​​and translate them into products and services that deliver meaningful value. With our BESPOKE range, we aspire to create smart technologies that enable endless experiences, personalized to fit each individual’s ever-changing lifestyle, preferences and needs.

Key features of BESPOKE Cube air purifiers include:

  • Multi-layer purification system including Pet Care – An additional layer of filtration designed to remove fine, soft pet hair from the air. It can automatically increase the airflow of the low setting by 20% so that the hair is captured efficiently.[6]. For consumers without pets, this can be used as an additional fourth layer of purification.
  • Wi-Fi control with SmartThings – Monitor and control the air quality in your home from anywhere using the SmartThings app. With a touch or using voice activation, users can turn it on/off, check air quality, get filter status and replacement notifications.[7].
  • 3D Room Air Purification – Five-way suction is designed to powerfully draw in air from all directions (up, down, left, right and back). The intelligent three-way discharge system analyzes the air quality and automatically controls the flow of purified air.
  • WindFree™ mode – Helps purify your space with less noise and no direct wind. Clean air is gently and quietly dispersed into the room with still air[8] without the sensation of an explosion of freshness.

The BESPOKE Cube is available in two sizes – the smaller AX53 and the slightly larger AX70 – to suit all styles and space requirements.

Samsung also recently launched the Essential Air Purifier AX32, an even more compact unit that takes up little space, it can be placed virtually anywhere. The AX32 offers powerful air purification for rooms up to 40m2 as well as Wi-Fi and SmartThings connectivitygiving Aussies more options when it comes to choosing the right air purifier for their space.

Samsung’s expanding line of air purifiers continues to establish its leadership in air purification. In 2021 and 2022, as part of Victoria’s Department of Education and Training’s Safe Return to School Plan, Samsung has supplied 1,111,000 AX90T air purifiers to be installed in Victorian schools to help reduce the risk of airborne transmission of COVID-19. The AX90T was also recognized by CHOICE as the top performing air purifier for the second year in a row. With consumers more aware than ever of the quality of the air around them, Samsung air purifiers help give them peace of mind with sleek design and smart features.

For more information on Samsung’s BESPOKE Cube and wider air purification line, please visit:

[1] Tested in accordance with Korean Compliance Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, test flow rate 5.34 cm/s, test aerosol Sodium chloride (NaCl).

[2] Each device must be connected to Wi-Fi or another wireless network. For interoperability via SmartThings, all devices must be registered with a single Samsung account. Available technology, features and functionality may vary by country, service provider, network environment or product, and are subject to change without notice. Compatible devices must be purchased separately to access SmartThings services.

[3] Based on internal testing, comparing WindFree mode (22dB) to High Speed ​​mode (50dB).

[4] Based on 0.3㎛ particle size, tested according to Korea Compliance Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, test flow rate 5.34 cm/s, test aerosol Sodium chloride (NaCl).

[5] The BESPOKE range currently includes CUSTOM Jet Stick empty and CUSTOM Air Commode.

[6] Based on internal testing, compared to air low on SmartMode.

[7] The SHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “still air” as when the air velocity is less than 0.15 m/s, so that people cannot feel any cold draft.

[8] A Wi-Fi connection and a compatible phone are required. For interoperability via SmartThings, all devices must be registered with a single Samsung account. Voice control supported in 8 languages ​​(UK English, US English, Korean, Chinese, German, French, Spanish, Italian). Images of devices and screens simulated for illustrative purposes.