Additionally, Petco is teaming up with The Trevor Project, the world’s largest suicide prevention and crisis response organization for LGBTQ + youth, to donate 10% * on every qualifying Pride product purchase to support the organization’s rescue mission and free, 24/7 crisis services for LGBTQ + youth. As the official corporate partner of the Trevor Project, Petco will donate a minimum of $ 100,000 to the organization, regardless of product sales.
“We’re excited to expand the Pride collection this year and make it even more meaningful by giving back to Project Trevor,” said Jennifer Kovacs, vice president of merchandising at Petco. “We value the diverse backgrounds, experiences, ideas and perspectives that enrich the work we do for the diverse pet and parenting communities we serve at Petco – and our Pride collection is a great representation of that. The range offers a wide range. of products that symbolize and celebrate the diversity of the LGBTQ + community. ”
Petco encourages pets and their parents to show their pride with festive pieces from the new collection, featuring Youly’s “The Proudest” line, featuring trendy clothes, toys and accessories for dogs, cats and little ones. animals, as well as “human” matches. back “clothes, to celebrate what makes them unique. Petco’s decision to partner with Project Trevor was made in conjunction with the company’s employee resource group,“ LGBTQ + at Petco. ”The Trevor Project has a broad national impact and the focus on improving the mental health of LGBTQ + youth aligns with Petco’s position as a health and wellness company.
“We hear directly from LGBTQ youth working to deal with the daily stressors they find comfort in their pets, and we are grateful to Petco for sending LGBTQ youth the message that they are supported and never alone ”, declared Shira kogan, Director of Business Development for the Trevor Project. “Petco’s support will help Project Trevor continue to support LGBTQ youth in crisis 24/7 for free, while also working to prevent suicide and protect LGBTQ youth through research, education, advocacy and more. ”
LGBTQ + at Petco was created with a focus on inclusiveness through language, benefits, career advancement and support. The group is open to all Petco partners and includes members of the LGBTQ + community and their allies. Petco continuously supports members of its LGBTQ + team through initiatives that help foster a welcoming work environment, including incorporating preferred pronouns into email signatures and name badges of Petco Pet Care Center partners. In June, the Employee Resource Group will offer a Pride Program for Petco Partners, including an information lunch and learning event in partnership with The Trevor Project.
“Petco’s mission is to improve the lives of pets, pet parents and Petco partners, and we are committed to maintaining a diverse and inclusive workplace where all partners can be their most. authentic every day, “said Michael spinella, Vice President of Partner Experience, Diversity and Inclusion at Petco. “I couldn’t be more proud of Petco’s work to promote diversity, inclusion and belonging efforts so far, but I know there is always more work to be done to listen to each other. others, make sure we all feel heard and fill in the gaps for under-represented communities. We state through our products and this partnership that we are fully committed to the advancement of the LGBTQ + community, and our work will not end here. ”
Petco remains steadfast in its support for promoting an inclusive culture for all pets and people, which it believes strengthens relationships with customers. To help cultivate this culture, Petco executives and key stakeholders participate in formalized awareness and experiences training, as well as diversity, inclusion and belonging training aimed at building respect. At work.
For more information on the Petco’s Pride collection, visit petco.com/youly. To learn more about Petco’s commitment to diversity, inclusion and belonging, visit corporate.petco.com/Diversity-Inclusion-Belonging. Parents of pets have a variety of safe and convenient ways to purchase the Pride Collection, including at Petco pet care centers, as well as curbside pickup, same day delivery, and repeat delivery. .
*Of From 04/26/21 to 08/08/21, 10% of every Pride purchase will be donated to The Trevor Project.
About Petco, The Health + Wellness Co.
Petco is a category-defining health and wellness company that focuses on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we’ve strived to set new standards in pet care, providing comprehensive wellness solutions through our products and services, and creating communities that deepen the bond between parents and pets. We operate over 1,500 Petco locations in the United States, Mexico and Puerto Rico, including a growing network of over 100 in-store veterinary hospitals, and offer a comprehensive online resource on animal health and welfare. on petco.com and on the Petco app. . In tandem with Petco Love (formerly the Petco Foundation), an independent, non-profit organization, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, we have helped find homes for over 6.5 million animals.
About the Trevor Project
Project Trevor is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth. The Trevor Project offers a suite of 24/7 crisis intervention and suicide prevention programs including TrevorLifeline, TrevorText and TrevorChat, as well as the largest social networking site in space. Safe World for LGBTQ Youth, TrevorSpace. Trevor also runs an education program with resources for adults and youth-serving organizations, an advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric / policy positions, and a research team. to find the most effective ways to help LGBTQ youth. in crisis and end suicide. If you or someone you know is feeling desperate or suicidal, our trained crisis counselors are available 24/7 at 1-866-488-7386, via chat www.TheTrevorProject.org/Help, or by sending an SMS to 678-678.
For Petco: [email protected]
For the Trevor project: [email protected]
SOURCE Petco Health and Wellness Company, Inc.