The Pet Sustainability Coalition (PSC) coordinated a 30-day sprint that began on Earth Day (April 22) with the goal of inspiring 10,000 actions that lead to a better future for pets, people and the planet. More than 600 pet industry participants came together and completed a total of 12,034 actions, far exceeding the original goal, PSC officials reported. Participants carried out a wide range of actions from learning about what distinguishes fair trade products, to downloading tools from PSC’s DEI Toolkit, to tackling food waste.
Overall Top 5 CFP Member teams include Petcurean, Canidae, Stella & Chewy’s, Instinct and Earth Animal.
“At Petcurean, we value our company culture very much and we used this rally to create an incredible environment where we were able to discuss a very important topic. In the first week, we managed to exceed the target of 30 days of our business, but we continued to keep the spirit alive, creating many sub-challenges within Petcurean across all departments and committees,” said Christine Mallier, Sustainability and Community Relations Manager at Petcurean “This clearly shows how such initiatives can help nurture the corporate culture and individuals who will ultimately shape a better pet industry in the 21st century.”
The top 5 individuals included Mike Justice of Stella & Chewy’s, Christine Mallier of Petcurean, Nadine Sowers of Champion Petfoods, Brandi Piche of Petcurean and Theresa Lantz of Petcurean. Other top performers include leading distributor Animal Supply Company and leading non-food manufacturer, AB7 America.
The 2022 Earth Day Rally marks the largest multi-stakeholder sustainability initiative for PSC, in partnership with the Pet Advocacy Network, IndiePet, Pet Advocacy Network (formerly PIJAC), American Pet Products Association, World Pet Association and the National Animal Veterinary. Advice.
“PIDA was thrilled to join the Pet Sustainability Coalition in a 30-day sprint to inspire 10,000 actions that lead to a better future for pets, people, and the planet. It was a great initiative for the good of our industry and around the world,” said Celeste Powers, president of the Pet Industry Distributors Association.
Earth Day Rally sponsors included: Earth Animal, KONG Co., Pet Food Experts, Stella & Chewy’s, Instinct, West Paw and many more.