Misfit Panda’s latest collection champions sustainability and ethical fashion

Misfit Panda is a PETA-approved vegan brand that launched in January 2017 and has come a long way since. Just as fashion continues to evolve, the brand has also evolved since its inception by striving to be more conscious and responsible. While Misfit Panda has always been a cruelty-free brand offering stylish yet user-friendly shoes for the ambitious Indian woman, it was becoming increasingly important to take the next big step by finding sustainable alternatives to the raw materials used. In a bid to be more eco-friendly, the newly launched evolved range is exciting as it uses eco-friendly materials such as vegan cactus leather, fabrics made from recycled PET bottles, fabrics natural, organic fabrics, soles made from recycled trucks. handcrafted Indian tires and textiles such as Khes.

In an effort to support our Indian heritage, crafts and rural artisans, Khes fabric is sourced directly from the weavers of Khurja, Uttar Pradesh. During this ongoing journey to be more sustainable and eco-friendly, the brand has stayed true to its core values ​​by sourcing most raw materials locally. All beautiful shoes, bags and accessories are made with love in India.

The new advanced range uses environmentally friendly materials.

Juveca Panda, the founder of Misfit Panda says it was important for her to align her beliefs with the future of the brand. For this, introspection was obviously a prerequisite. “In a world where it has become increasingly important to stand up for what you believe in in order to see real change, I had to ask myself – What do you believe in? I didn’t think the answer would come to me so easily, but one day I woke up and decided that I no longer wanted to eat meat or buy animal leather products. Misfit Panda would no longer use PU leather as it is still harmful to the environment,” she says.

Juveca Panda, founder, says sustainability is more than just a hot topic, it’s a responsibility that needs to be taken seriously.

And it’s not just about being topical for her. Panda says these are serious concerns that require attention. She explains, “I realized that sustainability is more than just a hot topic, it’s a responsibility that needs to be taken seriously. When I wanted to evolve Misfit Panda into a more conscious and responsible brand, it was a wake-up call for me to progress in my day-to-day life as well. It has now been over a year since I made a conscious decision to stop buying leather products. The impact of the meat and leather industry on our environment is much worse than we think. While we are told that leather is a by-product of the meat and dairy industry, many well-researched articles that look at the carbon cost of our leather goods have explained how the raising animals for leather is a serious problem.

PV Sindhu presents Misfit Panda’s latest footwear collection at Lakme Fashion Week 2019

She reaffirms her belief in a sustainable future by adding that small steps can achieve bigger goals. “We can all do small things in our daily lives to reduce our carbon footprint. Reducing our consumption, buying more sustainably produced products, buying from brands that make high-quality products that last longer, and repairing items from our existing wardrobe are all small steps that make a big difference. Luckily for me, I have the opportunity to not only do this in my personal life, but to shape the future of cruelty-free and sustainable fashion in India and hopefully the world one day!

During this ongoing journey to be more sustainable and eco-friendly, the brand has stayed true to its core values ​​by sourcing most raw materials locally.

These decisions are particularly important to her as animal cruelty cases continue to baffle people around the world. “I recently became a dog mom and it has further solidified my stance on cruelty-free fashion. While I’ve always loved animals, like many animal lovers who aren’t vegetarians and use leather, I found myself living in a paradoxical world where it was okay to love animals in my limited sense,” she confesses.

“In fact, many vegetarians claim not to eat meat for ethical reasons, but end up buying high-end shoes and bags in calfskin or exotic leather. It’s important to change that mindset – and as a conscious brand in this space, I feel responsible for doing so by offering high-quality, non-leather alternatives.”

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