How to Communicate the Benefits of Pet Insurance

Matt McGlasson, DVM, CVPM, shares tips for demystifying pet insurance for pet owners.

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Pet insurance can be an overwhelming topic for pet owners. Matt McGlasson, DVM, CVPM, joins The Vet Blast Podcast to explain his approach to communicating the benefits of pet insurance to his clients.

Below is a partial transcript. Listen to the full podcast to learn more.

Matt McGlasson, DVM, CVPM: If you just tell your client to go home and find pet insurance, he’s going to have analysis paralysis. They go to Google Pet Insurance and they’re going to see about 5,000 sites telling them to get this or that insurance, and they’re just going to give up; they won’t make a decision. So my favorite thing to do is find like 2 [pet insurance] companies that you really support and with which you have had great experiences. Have these pamphlets ready in your exam rooms and say, “Here are 2 common pet insurances that many of our pet parents here use and that we support. Look for them; examine them. Now is the time to sign up while they are young. .”