Seoul, South Korea, Aug. 23, 2022 (GLOBE NEWSWIRE) — According to Fact.MR, a market research and competitive intelligence provider, the global sugar-free toothpaste market is worth US$1.19 billion in 2022 and is expected to grow at a CAGR of 4.5% over the review years (2022-2032). The market is poised to grow owing to the remarkable growth in demand for sustainable, chemical-free and eco-friendly products.
Sugar-free toothpaste is beneficial for maintaining salivary glucose levels and salivary pH levels in both diabetic and non-diabetic individuals. It also helps reduce acid attacks, which are produced by plaque bacteria and sugars in foods and drinks.
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The use of sugar-free toothpaste has increased dramatically post-COVID. In 2021, the global sugar-free toothpaste market size accounted for approximately 10% of the overall toothpaste market. Sugar-free toothpaste is becoming a crucial part of the overall oral care industry.
“Increased demand for all-natural and herbal products”
At the end of the 20th century, the term sugar-free began to become a trend in the lives of the general public. During this period, people started looking for sugar alternatives or sugar-free items.
Previously, the demand for sugar-free items was limited to food items such as candies, soft drinks, cookies, etc. However, in the recent past, the demand for other sugar-free items such as ice cream, chocolates, health drinks, toothpaste, and oral care products have grown at a faster rate.
Diabetes can be one of the biggest contributors to oral disease. People with diabetes are more prone to oral problems such as gingivitis, periodontitis and dental caries, among others. Due to these issues, there will be an increase in demand for all-natural, sugar-free oral care products, especially toothpaste.
More and more consumers are now willing to pay more for environmentally friendly, all-natural or sugar-free products. COVID has also pushed demand for these products across the world.
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Key segments covered by the Toothpaste without sugar Industry survey
- By product type:
- Natural Sugar Free Toothpaste
- Conventional sugar-free toothpaste
- By composition:
- With a sugar-free fluoride toothpaste
- Toothpaste Without Sugar Without Fluoride
- By sales channel:
- On line
- Company websites
- E-commerce websites
- Pharmacies and drugstores
- On line
The global market environment continues to mimic a cumulation within the sugar-free toothpaste industry despite extreme competition. Leading manufacturers are employing organic and inorganic strategies to establish a strong foothold in the market; for example, the acquisition of Tom’s of Maine Inc. and Hello Products LLC by Colgate-Palmolive Company.
Major market players are striving to increase their customer base by focusing on capacity and geographic expansion. Additionally, leading players are focusing on scaling up their product contributions by investing in R&D to deliver advanced and environmentally friendly products.
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The key players in the Toothpaste without sugar Market
- Amway International
- Apollo Hospitals Company Limited
- Bird’s song
- Church & Dwight Co.
- ClearDot Group Limited
- Colgate Palmolive Company
- Country Life, LLC
- Dabour Ltd.
Main takeaways from Toothpaste without sugar Market research
- The global sugar-free toothpaste market is expected to grow at a CAGR of 4.5% and reach US$1.85 billion by 2032.
- The market grew at a CAGR of 2.9% from 2017 to 2021.
- Below type, conventional sugar-free toothpaste dominates the market and is valued at US$968 million in 2022.
- Sugar-free children’s toothpaste is a lucrative segment, expected to grow at a CAGR of 3.8%.
- Offline, as a sugar-free toothpaste sales channel, accounts for 74.1% of total sales.
- North America led the global market with 30.2% market share in 2021.
- Demand for sugar-free toothpaste is expected to grow at CAGRs of 3.3% and 6% in Europe and South Asia & Oceania, respectively.
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