Earlier this week, after more than a year in development, insurance agency America First Insurance Group was launched, claiming it is the nation’s first conservative insurance group.
“We felt the conservative client was slowly being pushed aside,” Tony Lani, CEO, co-founder and spokesperson, said in an email to Insurance Journal. “There are insurance companies that support and contribute to causes that we wouldn’t necessarily support or donate to.”
In a video on the company’s website, Lani said: “As this country becomes a more divided nation, I’ve noticed more and more companies have become more ‘woke’. Many funnel money to leftist causes and support ideologies that we as conservatives don’t believe in.
Asked if he thinks the insurance industry is too left-wing, Lani said it’s not as a whole, but more and more companies “are too scared to take position when it comes to having conservative beliefs and values”. He said companies are “feeling pressure from outside groups to offer services or support causes they wouldn’t normally think of supporting.”
Lani, a second-generation insurance agent with more than 25 years of experience in the industry, said the Dallas-based AFIG is “staunchly conservative” and will respond to the needs and values of conservatives.
AFIG’s initial line of products, which went live on July 4, will include home and auto insurance, tenant insurance, general liability, legal insurance, home warranty, life insurance and a denominational health sharing. The company plans to add pet insurance, cancer insurance, and Medicare supplement and Medicare benefit plans in the coming months.
Lani said his many carrier partners are highly rated companies and that AFIG does its best to “verify partners, but we wouldn’t necessarily know what causes they may donate to or support.”
“What we can control are the causes supported by American First Insurance Group, which are consistent with our values,” Lani told IJ. The AFIG website lists four organizations it will support with “a portion of every dollar earned”. The site also lists a group of endorsers, including Newsmax TV host Grant Stinchfield, Arizona Sheriff Mark Lamb, Baptist pastor Greg Locke, social media personality Joshua Feuerstein and country music singer “Big Hoss” Brandon Bing.
The most important insurance news, delivered to your inbox every working day.
Receive the trusted insurance industry newsletter