Al Ahram Beverages injects EGP 5 million into PET recycling for 2022 in partnership with DORNA

Al Ahram Beverages Company announced its partnership with ‘DORNA’ to achieve the company’s sustainability goal of recycling 25% of its PET plastic production by the end of 2022, working with informal waste recyclers in targeted areas. This partnership is placed under the aegis of the Ministry of the Environment.

Al Ahram Beverages Company is investing EGP 5 million for the current year to achieve this goal and will accordingly increase its investments every year to achieve 100% recycling of its PET production by the end of 2025.

Al Ahram Beverages and DORNA in their first steps towards real recycling that integrates informal recycling workers in Egypt towards a green future – free from PET plastic waste that threatens our environment and our lives. What goes around comes around.
#AlAhramBeverages #DORNA #CIDConsulting #COP27 #BABW2030 #UNSDGs

Al Ahram Beverages Company (ABC) is the oldest operating beverage company in Egypt and one of the leading sustainability companies in the country as part of its global strategy “Brewing a Better World”.

In 2021, ABC initiated and signed the “Pact Pacte” with the Ministry of Environment to confirm its sustainability and environmental and social responsibility commitments and invested EGP 5 million in “DORNA” to support the recycling system and entire informal value chain to reach 25% of its PET plastic by the end of 2022. The current year is the first step for the Al Ahram Beverages Company and “DORNA” partnership to ramp up to reach 100% in 2025, then pursue the company’s first financial investment towards its plastic neutrality in Egypt.

“DORNA” is a reverse credit system designed by CID Consulting that serves as the first socially inclusive model for Extended Producer Responsibility (EPR) in Egypt. It is a scalable and sustainable industry-wide solution for plastic neutrality that engages with informal waste recyclers to increase their current PET plastic recycling and recovery rates while simultaneously improving their livelihoods on several fronts.

DORNA achieves this by offering monthly financial incentives to actors in the informal PET value chain based on the quantities collected. Once the quantities are collected and all transactions between value chain actors have been documented, verified and approved, DORNA pays the incentives to the electronic wallets set up for all informal waste recyclers onboard the system.

Al Ahram Beverages Managing Director Nikolay Mladenov says: “Any market leader should also act as a responsible business model. In line with our global strategy and our local priorities, we must give our full attention to safeguarding our environment and putting in place measures to mitigate future damage; One of the biggest challenges we all face is plastic waste. Partnering with DORNA is an important step for Ahram Beverages on the right path to solving the PET problem in Egypt. In addition to the environmental impact, DORNA is also enabling Ahram Beverages to improve the lives of over 600 recycling workers in the May 15 area whose homes were completely demolished during the March 2020 flash floods.”

CID Consulting co-founder, Laila Iskandar, underlined that “Al Ahram Beverages’ partnership with DORNA is a strong demonstration of the company’s commitment to EPR, a policy that has been explicitly mentioned in the law. No. 202 by the Ministry of Environment, as well as driving collective climate action and a circular economy by engaging in partnerships between the private, public and informal sectors to reduce plastic waste in Egypt In line with EPR, DORNA’s reverse credit system is designed for concrete tracking, verifiable and credible documentation, and it covers waste management costs for its partners’ packaging. in a scalable way while simultaneously benefiting communities, businesses and government.Environmentally, this benefits cities by reducing plastic waste in our streets and keeps our waterways from leaking plastic into rivers, canals, seas and oceans.

Planning is the dream, but execution turns that dream into reality by achieving measurable results. The ABC and “DORNA” partnership is a true example of the plastic waste management and recycling solution, as this system is a model to be applied throughout the Egyptian governorate and with the participation of private companies coming together to achieve the REP and help the government achieve the goals and targets of its national sustainability strategies.

Under the auspices of the Ministry of Environment, Al Ahram Beverages Pumps EGP 5 Million in PET Recycling for 2022 In partnership with DORNA

Finally, Al Ahram Beverages Company and “DORNA” are actively preparing to participate in COP27, ensuring a continuous presence in all sustainable and environmentally friendly activations and activities. ABC will be present at COP27 through its integrated sustainability program focusing on DORNA as well as other areas of interest such as sustainable agriculture, water balancing, supply community, community support and empowerment of women.